TheUseful is a results-based online marketing services and technology company that delivers tens of millions of high-quality customers and qualified leads to advertisers each year -- all on a pay-for-performance basis.

The Apple iPod Campaign utilized a variety of models and special packages motivating a broad-based consumer audience (US, 18+) to register for online marketing programs via landing pages customized for each creative. Email was delivered through our extremely broad-based affiliate network, presenting the challenge of producing creative that would generate results across an extremely broad consumer audience.

Program Goal:
Reducing acquisition cost of new consumer registrations through an Apple iPod incentive.

Implementation:
Email creative was produced in-house by our Creative Services team, like most campaigns, generally executed from conception to distribution in less than a week. Email creative was distributed to our affiliate network for further distribution to their consumer audience base.

Results:
The Apple iPod campaign generated conversions more than 18% better than our average incentive-based campaign.